Mobile-First Walled Garden for Preschoolers
As the counterpart to the Thomas & Friends parents website, Funny Garbage partnered with Mattel, HiT Entertainment and Fisher Price in revolutionizing the world of preschooler websites, with the creation of the official Thomas & Friends kids website. 2015 Marks the 70th anniversary of Thomas & Friends which ties in with the launch of a total makeover of the official Thomas & Friends international online presence.
FG innovated a website that feels and performs like an app for this mobile-first, rich-media, multimedia, interactive experience that serves as a walled garden aimed at two to four year old children. Cinematic in it's design and animation the website offers an immersive trip into the world of Sodor, creating a strong connection between the characters and the audience.
Having a parents hub that is independent of the kids website allowed FG to really focus on an optimal experience that is tailored to a toddlers developmental capabilities and understanding of interactive media. The website is free of advertising and has minimal text for this pre-literate audience. The experience is child focused with a view to parental assistance and is designed to take the weight off parent involvement.
Developed in HTML5 and pushing the limits of technology, particularly on mobile, the website is linked to a complex back-end publishing system that facilitates localization for 25 countries.