The App was created for both iOS and Android devices including phone and Tablet. Using the device camera, users snap a photo and then collage it into the P.S. Aéropostale model's body. Next the users shared the image and created e-cards, wallpaper, and printable ornaments.
The App was simultaneously developed for Facebook users. The Snowflake images were shared to users Facebook profile and Friend Feeds.
Completed Snowflakes were then animated across the device screen.
The App was featured in the Aéropostale Times Square Flagship Store as part of the holiday 2012 experience.
Customers were able to create their snowflakes in-store and then see themselves featured on 90" screens in the store and in the windows facing Times Square.
Snowflakes were also splashed all across the Times Square Jumbotron where a beautiful video featured the Snowflake Yourself campaign in bright bold lights, beckoning customers to come into the store.