Aéropostale
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Client:
Project Description:
P.S. Aéropostale Holiday Campaign on Facebook, Mobile & In-Store
P.S. Aéropostale tapped Funny Garbage to create a fun and engaging user generated photo app to promote their holiday 2012 theme of snowflakes. Starting with Mobile and Facebook apps and evolving into an in-store kiosk experience, Funny Garbage created "Snowflake Yourself", a viral photo creation tool that allows users to snap a photo and collage themselves onto a snowflake to share online, print as a photo, create as wrapping paper, or even send as a holiday card. This extremely successful campaign was promoted in Times Square on the Jumbotron where the users' snowflakes were shown falling across the screen for all the world to see. A huge hit among tweens and moms, this campaign will be back next holiday season for more snowflaking fun!
The App was created for both iOS and Android devices including phone and Tablet. Using the device camera, users snap a photo and then collage it into the P.S. Aéropostale model's body. Next the users shared the image and created e-cards, wallpaper, and printable ornaments.
The App was simultaneously developed for Facebook users. The Snowflake images were shared to users Facebook profile and Friend Feeds.
Completed Snowflakes were then animated across the device screen.
The App was featured in the Aéropostale Times Square Flagship Store as part of the holiday 2012 experience.
Customers were able to create their snowflakes in-store and then see themselves featured on 90" screens in the store and in the windows facing Times Square.
Snowflakes were also splashed all across the Times Square Jumbotron where a beautiful video featured the Snowflake Yourself campaign in bright bold lights, beckoning customers to come into the store.
Implementation:
Highlights:
Over 100,000 Snowflakes Made!
Winter campaign reaching Facbook, iOS & Android Users, as well as in-Store customers!